Why we prototype in the browser
Static mockups can’t show how a website moves, loads or feels. So we design in code, early.
A design file is a promise. It shows how a page should look, frozen at one size, with perfect content and no loading states. Real websites are none of those things.
Motion is part of the design
So much of how a site feels lives in timing — how a headline rises, how long an image takes to settle, how a menu opens. You can’t judge any of that in a static frame. We build small, rough prototypes in the browser in the first week, so the whole team reacts to the real thing.
Real content, real devices
Prototypes force the awkward questions early: what happens with a long product name, a slow connection, a small phone? Answering them in week one is cheap. Answering them the week before launch is not.
- Sketch the idea in a design tool.
- Prototype the key moments in code.
- Test on real phones, then refine both together.
Design and development stop being two phases. They become one conversation — which is the whole reason we’re one studio.